For this project, Universal Music Group partnered with talented social media influencers to share fun and engaging versions of the top hits on the new NOW 53 album. This was a two phase project. On phase one, we would pitch a :06 second idea utilizing the song(s) from the Now 53 album. Once submitted UMG reviewed and picked the top 3 ideas to be created into a :06 Vine which were then going to be shared on their Vine account.
My idea was approved by UMG and passed on to phase two of the project.
Here's what I came up with:
Here are the other two Vines that were also part of this campaign.